Cold email, sent properly

Reach real inboxes
from your own mailboxes.

FAZLEY sends personalised campaigns through the Google and SMTP accounts you already own, paces every send to protect your sending reputation, and tells you exactly what happened to each one.

Your mailboxes. Your data. Nothing sent through a shared pool.

How it works

Four steps, then it runs itself

1

Connect your mailboxes

Sign in with Google, or add any SMTP host. Connect several and campaigns rotate across them - each keeping its own daily limit and its own pace.

2

Bring your leads

Paste them, import a CSV, or push them in over the API. Every field you send becomes a merge tag you can use in the copy.

3

Write the sequence

A first email and as many follow-ups as you want, each with its own delay. Follow-ups reply on the same thread and stop the moment somebody answers.

4

Press start

Sending happens inside the hours you choose, in your timezone, at the pace each mailbox allows. Opens, clicks, replies and bounces land back on the board.

What you get

Everything the send actually needs

No feature here is a placeholder. If it is on this page, it works in the product.

Inbox rotation

Spread a campaign across every mailbox you have connected. Volume per address stays low, which is what keeps a domain trusted.

Per-mailbox sending rules

Set how many emails a day each mailbox may send and the smallest gap between them. A campaign can never talk a mailbox into going faster.

Follow-ups that stop

Sequences run on the original thread and halt on a reply, a bounce or an unsubscribe - automatically, not on your next login.

One unified inbox

Replies from every connected mailbox arrive in one place, matched back to the exact lead and step, and sorted into interested, not now, and out of office.

Address verification

Check an address before you spend a send on it - deliverable, risky, role-based or dead - and see which provider and security gateway sits behind it.

Open, click and bounce tracking

Every event on every lead, with a per-step breakdown, so you can tell which email in the sequence is doing the work.

Sending windows

Name your schedules, pick days and hours in a real timezone, and give a campaign a start and end date. Nothing goes out at 3am by accident.

Blocklist and opt-outs

One-click unsubscribe headers, a working unsubscribe page, and a domain-level blocklist that stops a send before it happens.

Deliverability

Built around not getting flagged

Most cold email fails for boring reasons: too much volume from one address, too fast, or to addresses that no longer exist. FAZLEY is arranged to make each of those hard.

  • Reputation belongs to the mailbox. Daily caps and delays are set per address and cannot be overridden by a campaign in a hurry.
  • Nothing sends twice. Each send is claimed in a database transaction before it leaves, so a restart or a second worker cannot double-send.
  • Bad addresses get caught first. Verify before sending, and watch the bounce rate across the whole account.
  • Real unsubscribes. RFC 8058 one-click headers plus a signed unsubscribe link that works without a login.
Mailbox rule
Most emails per day150
Smallest delay between emails5 min
About 12 an hour. At that pace 150 emails need 12.4 hours, so this mailbox paces itself across the day rather than emptying in one burst.
Today, across every mailbox
alex@123
sales@81
hello@47

API

Push leads in from anything

One account-level key. Name the campaign in the payload and the lead lands on its board, with whatever copy your own tooling wrote for that person.

  • Per-lead copy. Send a subject and body written for that individual, or let the campaign template fill in from the fields you supply.
  • Any field becomes a tag. Anything you send that FAZLEY does not recognise is kept and offered as a merge tag.
  • Signed webhooks back out. Sends, opens, clicks, replies and bounces POSTed to your endpoint with an HMAC signature.
POST /api/ingest
{
  "campaign_id": "3",
  "email": "dana@acme.com",
  "first_name": "Dana",
  "company": "Acme Inc",
  "personalization": "Loved your piece on routing.",
  "subject": "Quick question about Acme",
  "body": "<p>Hi Dana …</p>"
}

Send your first campaign today

Connect a mailbox, add a handful of leads, and watch what comes back.

Get started